Abstract : The National Health Insurance Scheme is a pattern of pre-financing efforts, meaning that health financing was provide before or not in an unhealthy condition. The purpose of this study is to describe the implementation of Socialization and participation description, of Implementation of National Health Insurance Program in Muna regency. This research is a qualitative research with a phenomenological approach through in-depth interviews with informants. Informants in this study consist of five key informants and 9 regular informants who directly involved in implementation of the National Health Insurance program. The results showed that readiness of existing health facilities in the Regency in the era of National Health Insurance in Muna is is without problems because in every Regency already has a health center, there is even one Regency that has 2 health centers. In addition, in the Regency of Muna has built Village Health Post in every village. Health facilities in Muna Regency to face of the National Health Insurance is to improve itself in terms of human resources and facilities in 42 health centers, 1 hospital, 6 family physicians, 6 doctors, and 2 military/police clinics who have cooperated with national health insurance, health centers and hospitals in Muna already refers to the reference system of national health insurance listed in the Constitution. However, the hindrance that often occurs in the referral process is the transport of certain isolated regions to the referral level of health facilities